Instacart Email

On a rainy day, Instacart reminds you via email that it does not have to be a gloomy day; instead, you can choose to have a fun experience.

Image via email blast sent to wetpaintny

The wording describes a cozy movie night in, filled with classic treats like popcorn and cold drinks. The accompanying image reflects these words by showing popcorn, a snack of chips, and drinks with ice. However, the image also serves a secondary purpose by suggesting another fun experience: a game night. This is evident from the playing cards resting on the food tray and table, alongside a checkers board.

This approach is highly effective because the company presents two distinct ideas—one through text and the other through visuals. Both activities share a need for similar snacks, which Instacart stands ready to deliver in as little as 30 minutes.

The purple tablecloth features loosely scattered chips and popcorn, creating an atmosphere of relaxation with a touch of casual messiness. The cups and bowls are vibrant, and even the checkers board eschews typical black, red, or brown tones for a brighter palette. These colors evoke a sense of fun and bring brightness to an otherwise rainy day.

Finally, the subject line, “The Forecast says movie,” comes across as a light, playful suggestion rather than a rigid reminder to log in and shop. Ultimately, this email is colorful, engaging, and straight to the point without feeling overly demanding.