wetpaintny

A copywriter and creative strategist fueled by sharp headlines and honest briefs, my creative perspective was shaped right here in New York City.

The funny thing is, despite a lifelong obsession with writing, I didn’t discover copywriting as a career path until my early 20s. Instead, I built my foundation in the People function—working inside advertising, beauty, and non-profit sectors—while activating NYC campaigns as a brand ambassador. Having mastered the art of human connection from the office to the pavement, I’m excited to bring those lessons to life. Consider this journal my playground for dissecting campaigns, deconstructing the craft, and serving up my raw insights and strategic takes.