Chick-fil-A Sauce On The Wall

Walking into a Chick-fil-A in Downtown Brooklyn, NY, I noticed that a wall adjacent to the cash register is covered in enlarged pictures of their dipping sauces. What a great idea! Instead of customers looking through the main menu board, the display allows them to glance to the right and decide on a sauce while waiting to order.

The images feature all seven dipping sauces currently available on their website, excluding dressings. It lets customers know exactly what is available in an easily digestible way. Some customers may not ask what sauces are available because they are right there on the wall for your convenience. This simple feature streamlines the ordering process—customers can volunteer their choice early, and employees don’t have to spend time listing options out loud.

It is a fun way to showcase choices while highlighting the brand’s variety. Rather than using a generic “try our seven sauces” poster; it shows you the cover you’ll be peeling back in a few minutes. Chick-fil-A locations are known for their bright-white, sterile environments, and these images inject some welcome color in a creative, intentional way.

Image via wetpaintny